Deloitte, the business advisory firm, has unveiled a black dog statue at its London offices. The statue is a symbol of the firm’s commitment to the Black Dog campaign run by Sane, the mental health charity, to support the mental health and well-being of their staff.
Since September 2011, Deloitte has been working with Sane to remove the perceived stigma around mental health issues and to encourage staff to come forward to tame their ‘black dog’. The Black Dog campaign seeks to normalize mental illnesses, such as depression, so it is viewed in the same way a physical condition would be. The dog statues aim to help people define their experience as well as promote more open discussion, understanding and acceptance in the public eye.