Paul Alofs, author of Passion Capital: The World’s Most Valuable Asset shares with us his advice on how to create a work culture that is teeming with life and enthusiasm, and where employees not only share the company’s goals but also never want to leave.

He starts the article by citing the example of billionaire Ken Thomson who, despite all his money, made it a point to live frugally by buying suits off-the-rack and resoling his shoes. Realizing the importance and value of creating a work culture early on in his career, he surrounded himself with smart people and stayed loyal to them. In return, he earned their loyalty.

For the long-term viability of any enterprise, a company needs to cultivate a viable corporate culture. For starters, hire people who are passionate and committed about what they do instead of judging them on experience and credentials. Weed out the naysayers and energy-sappers as they bring down the entire team. Make it a point to communicate with your people and do it more often.

By this, Alofs stresses that the leader should, both, talk as well as listen—to his teammates and to the news that’s happening outside in the marketplace. Encourage ambition and independent thinking, while celebrating differences as this generates energy. Create space for your employees to thrive in, bond and grow. Lastly, take a long-term view of your business and make sure your employees understand your goals.

Source: Paul Alofs | 05-21-2012

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