This article provides readers with Marketing magazine’s third annual “Pop Culture Forecast” of trends to watch for in 2008. Among the more interesting:

  • Blue is the New Green: with consumers focusing on clean water and clean air and governments and corporations putting water conservation higher up on their agendas;
  • Informal versus Formal: as the formality of top-down hierarchy and bureaucracy gives way to informal networks and peer-to-peer collaboration to achieve efficiencies and innovation; and
  • Podcasting is still hot: as portable content on demand begins to make PVRs look archaic and audio and video in smaller and smaller niche topics takes off.

Source: Rebecca Harris, Marketing (Toronto); January 28, 2008, v113 i1 p21

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