Vox Media was profiled in the Washingtonian by author Carol Ross Joynt, because of their ability to recruit top tech talent, amass venture capital, and be profitable.
But how best to communicate such progress and success through media? Aside from printing a visionary statement or publishing financials, or even discuss clients, the newspaper interestingly decided to tour their new office space.
Vox Media was primed and ready to open its doors and share their success by way of showcasing their workspace. Business is thriving, their goals are being raised, and their corporate culture is being nurtured to ensure continuance of success.
What stands out in the design of the space is that it supports different types of subcultures. Not only does Vox Media own a variety of brands, and have multiple locations, but their business model encompasses a huge variety of roles. So many in fact, that the common thread has been simply the identification with modern technology. Therefore, the ability to self-create subcultures within the overarching corporate culture, and work in spaces that foster unique team identities helps Vox Media keep pace with their rapidly changing, and expanding, business needs and goals.
Allowing subcultures to be developed by employees, Vox offers places and spaces to allow fellowship to happen naturally. Ignoring the need for collaborative or public ‘we’ spaces means employees might miss out on valuable learning opportunities, or worse, form counter-cultures that may eventually damage corporate culture and brand reputation.
Vox Media knew what it was doing by inviting the cameras into their workplace. Their space helps to promote their culture, goals, and success as well as any product or service they deliver to clients.