Global consulting firm Bain & Co. usually employs executive visits, DVDs, brochures and its Website to recruit management students. This article focuses on a new and unusual recruitment tool Bain is using this year – a podcast.

“Podcasts,” the article explains, “are audio programs posted on the Internet that can be downloaded onto personal computers or portable music players.” A number of companies are now using podcasts in their training and recruiting efforts. Employers are expected to begin using podcasts to make their job descriptions come alive and reach “passive” job seekers who want to learn about employers without revealing anything about themselves.

Source: Aman Singh, The Wall Street Journal Asia (Hong Kong), Apr 24, 2006

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