Traditionally, bosses held the hallowed rights of offering performance improvement feedback to their employees. Today, managers are being encouraged to offer constructive criticism in a new corporate manner called feedforward. So exactly how is that different from feedback?
Feedforward involves giving employees (and bosses as well) suggestions for the future AND helping that individual to succeed as much as they can.
The vital difference is that feedback focuses on what has already occurred. It does not take into consideration the infinite variety of opportunities that can happen in the future. This makes feedback limited and static, as opposed to feedforward, which is more effective, expansive, dynamic and fun.
Ultimately the idea is that one can change the future. Not the past.